Кейс The Black Quail по организации системы производства и сокращению потерь от консалтинговой компании Compass Consulting в Узбекстане

PRODUCTION OF FASHIONABLE DESIGNER LEATHER GOODS

Our clients

About the project

Organization of the production system, reduction of losses.

August - October 2018

Coaching sessions, audit of business processes, consultations and implementation of solutions.

Goal

Duration

Format

Company description

Black Quail has been creating leather products since 2013. The company produces high-quality leather bags made from imported accessories and leather from France, Italy, and Turkey. Uzbek motifs and global trends are intertwined in the design of bags. The name Black Quail is a mix of Oriental and Western. With its brand, the company promotes freedom of expression and individuality.

Work process

Due to the incompetence of some employees, Compass Consulting selected a new production staff: a planner and a production supervisor.

Accounting, warehousing and flow systems have been developed, and production lines have been rebuilt to optimize the process.

To develop marketing and sales solutions, Compass Consulting experts, together with the company's employees, studied key issues: who is the target audience, what benefits and values does Black Quail bring, and why choose the company's products. After analyzing the market and communicating with customers, a positioning strategy focused on customers, their views, values and benefits was developed. In accordance with the strategy, tactical decisions were made about pricing, communication, points of sale, etc.

Production consulting, marketing and sales systematization

2

As a result of several coaching sessions with the founder Pakhlavon Turdiev and the team, the values and philosophy on which the company's strategic decisions should be based were clearly defined.

The strategy was based on the structurality and optimization of production, as the lack of structure and system led to a lack of control over the consumption of resources and the failure to achieve the goals set for the business.

One of the most important questions for the company was whether the products would compete massively with their counterparts from China and Turkey. As a result, a development strategy was adopted through the design bureau — unique names are produced directly at Black Quail, and the rest of the production is outsourced.

This model (used by Nike) focuses on branding, design and quality assurance.

All subsequent proposed business solutions were based on this model and development strategy.

Company strategy development

1

A training course for salespeople was developed and conducted to improve communication skills and awareness of customer values. At the same time, a pilot version of the motivation system was launched — a bonus system for production and sales department. After identifying the key indicators that could potentially lead the business to outstanding results, the process of putting the system into practice began.

Implementation of solutions

3

Black Quail before and after are different companies where the sales and customer communication system is well established, a high—quality product with planned profitability is sold in accordance with the developed strategy. For Compass Consulting, this was a symbolic project — the first in cooperation with the European Bank for Reconstruction and Development and the first such project for the EBRD in Uzbekistan. Also, for the first time, Compass Consulting applied a systematic approach to project implementation.

The transformation of Compass Consulting also began with Black Quail.

Summary

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